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PBD West employees are professionals with extensive training and experience in marketing and sales. We have a diverse and dynamic team whose age range is from 22 to 61, and male to female ratio of 50:50. All employees comply with our formal business dress code and the highest standard of professional work ethics and conduct. Our employees are equipped with PDAs and laptops and are proficient in a wide variety of computer software and procedures used to conduct the day-to-day business. The average time with the company is 5-6 years. Our employees are:  
   
 
   
   
Charles Khalil
President

  • Started the organization with 3 of his own ExxonMobil locations.
  • Led the organization to evolve into a marketing and consulting comapny to improve dealer value and profitability.
  • Expanded the proven program to benefit over 800 ExxonMobil locations increasing National and local marketing funds from Fortune 500 corporations.
 
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John Ho
Director of Corporate Planning
Graduate of Loyola Marymount University, CA
Bachelors of Business Administration in Management
Masters of Business Administration in Finance

Reponsibilities:
 
  • Drive financial growth for dealers, vendors, and PBD through strategic planning in finance and marketing.
  • Ensure execution of programs and commitments to member dealers and vendor partners.
  • Streamline processes to secure payments to dealers.
  • Deliver performance results through implementation of programs, ideas and strategies.
 
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Penny Chou
Category Analyst
Graduate of UCLA
Bachelors of Economics

Reponsibilities:
 
  • Interpret, communicate and implement National Tobacco Program to PBD Staff
    and Members.
  • Work with Tobacco Vendor Partners to increase market share and category revenue.
  • Assist retailers in implementation of Tobacco Program and ensure accurate payment of rebate/promotional monies.
  • Generate innovative ideas to maximize Tobacco Category profitability.
 
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Daniele Whittington
Personal Administrative Assistant

Reponsibilities:
 
  • Responsible for Accounts Payable and Accounts Receivable.
  • Coordinate President’s daily schedule and the travel arrangements for all employees.
  • Review and complete incoming and outgoing correspondence.
  • Complete and distribute minutes and data from meetings.
  • Coordinate President’s daily schedule and the travel arrangements for all employees.
  • Review and complete incoming and outgoing correspondence.
  • Complete and distribute minutes and data from meetings.
 
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Marilyn Hajebi
Event Coordinator
Successful Career in the Entertainment Industry
American Conservatory of Music Chicago, IL
Goodman Theater Chicago, IL

Reponsibilities:
 
  • Event Coordination and Planning
  • Collection of Past Due Invoices
 
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Matt Montoya
Field Marketing Representative, Zone 1 & 3
UC Irvine and CSU Dominguez Hills

Reponsibilities:
 
  • Implement critical marketing contract elements throughout the zone.
  • Consult member dealers on business strategies to improve sales and profitability.
  • Manage execution of vendor programs and promotions at each location to maximize return on vendor spending through increased volume per outlet and compliance with
    contract elements.
  • Visit and conduct business reviews with member dealers to resolve problems and capitalize on opportunities discovered through business and data analysis.
 
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Ceasar Bruni
Field Marketing Representative, Zone 2

Reponsibilities:
 
  • Implement critical marketing contract elements throughout the zone.
  • Consult member dealers on business strategies to improve sales and profitability.
  • Manage execution of vendor programs and promotions at each location to maximize return on vendor spending through increased volume per outlet and compliance with
    contract elements.
  • Visit and conduct business reviews with member dealers to resolve problems and capitalize on opportunities discovered through business and data analysis.
 
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Open
Field Marketing Representative, Zone 4

Reponsibilities:
 
  • Implement critical marketing contract elements throughout the zone.
  • Consult member dealers on business strategies to improve sales and profitability.
  • Manage execution of vendor programs and promotions at each location to maximize return on vendor spending through increased volume per outlet and compliance with
    contract elements.
  • Visit and conduct business reviews with member dealers to resolve problems and capitalize on opportunities discovered through business and data analysis.
 
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Lindsay Nutter
Field Marketing Representative, Zone 5, 9 & 10
Successful Career in the Entertainment Industry
University of Utah

Reponsibilities:
 
  • Implement critical marketing contract elements throughout the zone.
  • Consult member dealers on business strategies to improve sales and profitability.
  • Manage execution of vendor programs and promotions at each location to maximize return on vendor spending through increased volume per outlet and compliance with
    contract elements.
  • Visit and conduct business reviews with member dealers to resolve problems and capitalize on opportunities discovered through business and data analysis.
 
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David DeVolder
Field Marketing Representative, Zone 6, 7 & 8
Penn Valley College, MO

Reponsibilities:
 
  • Implement critical marketing contract elements throughout the zone.
  • Consult member dealers on business strategies to improve sales and profitability.
  • Manage execution of vendor programs and promotions at each location to maximize return on vendor spending through increased volume per outlet and compliance with
    contract elements.
  • Visit and conduct business reviews with member dealers to resolve problems and capitalize on opportunities discovered through business and data analysis.
 
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Allison Karnath
Field Marketing Representative, Zone 30 & 40
Degree from Louisiana Tech

Reponsibilities:
 
  • Implement critical marketing contract elements throughout the zone.
  • Consult member dealers on business strategies to improve sales and profitability.
  • Manage execution of vendor programs and promotions at each location to maximize return on vendor spending through increased volume per outlet and compliance with
    contract elements.
  • Visit and conduct business reviews with member dealers to resolve problems and capitalize on opportunities discovered through business and data analysis.
 
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