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PBD West employees are professionals with extensive training and experience in marketing and sales. We have a diverse and dynamic team whose age range is from 22 to 61, and male to female ratio of 50:50. All employees comply with our formal business dress code and the highest standard of professional work ethics and conduct. Our employees are equipped with PDAs and laptops and are proficient in a wide variety of computer software and procedures used to conduct the day-to-day business. The average time with the company is 5-6 years.
Our employees are: |
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Charles Khalil
President
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- Started the organization with 3 of his own ExxonMobil locations.
- Led the organization to evolve into a marketing and consulting comapny to improve dealer value and profitability.
- Expanded the proven program to benefit over 800 ExxonMobil locations increasing National and local marketing funds from Fortune 500 corporations.
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John Ho
Director of Corporate Planning
Graduate of Loyola Marymount University, CA
Bachelors of Business Administration in Management
Masters of Business Administration in Finance
Reponsibilities:
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- Drive financial growth for dealers, vendors, and
PBD through strategic planning in finance and marketing.
- Ensure execution of programs and commitments to
member dealers and vendor partners.
- Streamline processes to secure payments to dealers.
- Deliver performance results through implementation
of programs, ideas and strategies.
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Penny Chou
Category Analyst
Graduate of UCLA
Bachelors of Economics
Reponsibilities: |
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- Interpret, communicate and implement National Tobacco
Program to PBD Staff
and Members.
- Work with Tobacco Vendor Partners to increase market
share and category revenue.
- Assist retailers in implementation of Tobacco Program
and ensure accurate payment of rebate/promotional
monies.
- Generate innovative ideas to maximize Tobacco Category
profitability.
- Produce quarterly rebate checks by collecting velocities and performance reports.
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Andy Bretana
Data Analyst
Reponsibilities: |
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- Manage and develop database of vendors, dealers, and member payment history.
- Design advertisements and coordinate publication in company's local and national advertising media.
- Liaison for Core-Mark to ensure proper submission of orders, efficient distribution of products, and flawless and timely follow-through of our programs.
- Prepare marketing tools, such as sales sheets, to complement and assist in SMC sales efforts.
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Monika Khalil
Executive Assistant
Reponsibilities: |
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- Responsible for Accounts Payable and Accounts Receivable.
- Coordinate President’s daily schedule and
the travel arrangements for all employees.
- Review and complete incoming and outgoing correspondence.
- Complete and distribute minutes and data from meetings.
- Coordinate President’s daily schedule and
the travel arrangements for all employees.
- Review and complete incoming and outgoing correspondence.
- Complete and distribute minutes and data from meetings.
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Marilyn Hajebi
Event Coordinator
Successful Career in the Entertainment Industry
American Conservatory of Music Chicago, IL
Goodman Theater Chicago, IL
Reponsibilities: |
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- Event Coordination and Planning
- Collection of Past Due Invoices
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Matt Montoya
Sales Marketing Consultant, Zone 1
UC Irvine and CSU Dominguez Hills
Reponsibilities: |
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- Implement critical marketing contract elements
throughout the zone.
- Consult member dealers on business strategies to
improve sales and profitability.
- Manage execution of vendor programs and promotions
at each location to maximize return on vendor spending
through increased volume per outlet and compliance
with
contract elements.
- Visit and conduct business reviews with member
dealers to resolve problems and capitalize on opportunities
discovered through business and data analysis.
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Ceasar Bruni
Sales Marketing Consultant, Zone 2
Reponsibilities: |
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- Implement critical marketing contract elements
throughout the zone.
- Consult member dealers on business strategies to
improve sales and profitability.
- Manage execution of vendor programs and promotions
at each location to maximize return on vendor spending
through increased volume per outlet and compliance
with
contract elements.
- Visit and conduct business reviews with member
dealers to resolve problems and capitalize on opportunities
discovered through business and data analysis.
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Tony Ibrahim
Sales Marketing Consultant, Zone 3
Reponsibilities: |
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- Implement critical marketing contract elements
throughout the zone.
- Consult member dealers on business strategies to
improve sales and profitability.
- Manage execution of vendor programs and promotions
at each location to maximize return on vendor spending
through increased volume per outlet and compliance
with
contract elements.
- Visit and conduct business reviews with member
dealers to resolve problems and capitalize on opportunities
discovered through business and data analysis.
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Lindsay Nutter
Sales Marketing Consultant, Zone 5, 9 & 10
Successful Career in the Entertainment Industry
University of Utah
Reponsibilities: |
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- Implement critical marketing contract elements
throughout the zone.
- Consult member dealers on business strategies to
improve sales and profitability.
- Manage execution of vendor programs and promotions
at each location to maximize return on vendor spending
through increased volume per outlet and compliance
with
contract elements.
- Visit and conduct business reviews with member
dealers to resolve problems and capitalize on opportunities
discovered through business and data analysis.
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Richard Marcoux
Sales Marketing Consultant, Zone 6, 7 & 8
Reponsibilities: |
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- Implement critical marketing contract elements
throughout the zone.
- Consult member dealers on business strategies to
improve sales and profitability.
- Manage execution of vendor programs and promotions
at each location to maximize return on vendor spending
through increased volume per outlet and compliance
with
contract elements.
- Visit and conduct business reviews with member
dealers to resolve problems and capitalize on opportunities
discovered through business and data analysis.
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Allison Karnath
Market Manager, Zone 30 & 40
Degree from Louisiana Tech
Reponsibilities: |
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- Implement critical marketing contract elements
throughout the zone.
- Consult member dealers on business strategies to
improve sales and profitability.
- Manage execution of vendor programs and promotions
at each location to maximize return on vendor spending
through increased volume per outlet and compliance
with
contract elements.
- Visit and conduct business reviews with member
dealers to resolve problems and capitalize on opportunities
discovered through business and data analysis.
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